YouTube isn’t the War.
STOP fighting the wrong battle.
“YouTube is about coming home from the war and telling the story. It’s often not the war itself.” - Nikhil Pandley, YouTube Coach (575k subs)
The War
It’s Dec 1918 and you’re outside sitting around the fire with your closet brothers.
Back and forth you trade stories and relive the past 20 months since America declared war on Germany.
You talk about who you were before the war.
The girls, the parties, the dreams.
You talk about who you had to become in order to adapt to the war.
The combatant. The strategist. The finesser.
You talk about the man you evolved into today to the chaos and anarchy of combat.
The warrior. The captain. The hero.
As you reflect, you realize that the version of yourself from 2 years ago is long gone.
All that remains is his origin story and the scares you’ve gained through his sacrifices.
You stare into the fire.
Proud of your previous self.
Wounded by the trials and tribulations.
Yet fulfilled by the person you’ve become.
“YouTube is about coming home from the war and telling the story. It’s often not the war itself.”
In this quote Nikhil, aka Captain Sinbad on YouTube, is saying that YouTube is about sitting around the fire and trading stories.
It typically isn’t the battle you’re actively fighting, but a recount of that battle.
This is why it’s so crucial to pursue your interests in order to build your personal brand and grow your YouTube channel.
Your unique combination of interests, skills, and experiences will create an aura that is yours and yours alone.
And aura that can attract those who share an aura of a similar degree.
You might’ve found me out because I was talking about YouTube, business, creativity, mindset, or spirituality.
And since you relate to me, likely on most of these areas, we’re compatible in terms of you relating enough to me to find my content valuable.
Relating to a creator is super important when it comes to following their journey or learning from them.
This is why we can ALL grow personal brands and attract likeminded people.
Because there is a certain demographic, character trait, or personality type out there for everyone to feel like they belong.
If you feel like there isn’t, become the person.
That’s what I’m doing by bringing a more mystical/esoteric approach to self improvement, creating, and entrepreneurship.
“The more technology advances, the more important it is to be a generalist, polymath, and creator.” - Dan Koe
Pursue your interests/solve your problems
Synthesize your lessons
Share your stories
Boundlessly Explore Your Curiosity
Yesterday’s letter was about learning like Da Vinci or boundlessly chasing your curiosity.
This is crucial in the world of YouTube.
You need to pursue your interests. You need to work towards your goals.
And make sure that those goals are actually yours and not someone else’s. It’s ok to be influenced by someone (I’m influencing you right now lol), but make sure that influence builds upon your internal driver to aligned action.
Anyone making you do things you don’t resonate with, especially when that means taking you power outside of you or away from you, shouldn’t be able to influence you.
NOW.
If there are things you don’t feel like doing, but you need to do them in order to achieve your goals, GET OVER IT.
Because any actions that are required for a certain goal, any inputs to get a certain output, MUST be taken.
You will not build muscle without training hard and destroying your body.
So if you want to build muscle, then you want to train hard and destroy your body.
That’s what I’ve been doing this past few weeks and it’s been SICK.
Been frickin lovin training. 🏋🏽♂️ Making it super fun and easy to show up, whilst pushing myself to get stronger and build muscle. 💪🏽
Pursuing your interests is a requirement if you want to grow your personal brand.
It’s a personal brand. How can it be personal if it’s not unique to your character?
It can’t.
YouTube is about sharing your life. Telling our battle stories remember?
How can you share your life if you’re not living one?
You can’t.
I’ll do you one even better actually.
How can you share your life if you’re living someone else’s?
Exactly.
Authenticity is key one YouTube.
No one cares about robots. We care about people.
Genuine authentic people, being their genuine authentic selves.
Show up as your true self, talk about your true interests, and share your stories/lessons.
That’s the entire game.
I mean that’s totally a watered down version but you get the idea :)
Go Do Cool Shit
Previously when I’d want to create vlogs like Create 365 or the OG Road to Renaissance series (New Road to Renaissance Coming), it felt unsustainable to do so consistently because I felt like I didn’t have much of a life to vlog…
I had some great days that I was able to capture in vlogs, but those days were limited.
And that’s ok. I used to be an advocate for daily uploads and I still am in certain situations, but now I’ve shifted my perspective slightly.
There’s something to be said about extra time in the lab to work on yourself or to keep grinding on a project.
My best friend since 7th grade Kanye, has been making music since 8th grade. (Here’s a 4 year old pic of us from high school)
He goes by the name ghxstaa and makes trap, drill, r&b, indie pop, and punk music.
Recently he’s been working on his next album, Angelic, and decided to delay the release to stay in the lab and keep grinding.
He’d been beating himself up about not releasing when he said he would or thinking about music “too much”, so when he announced the delay on his IG story I decided to respond with some words of encouragement.
Don’t be mad at yourself for staying in the lab to keep grinding on yourself or grinding on your project.
Like I said to ye, “It’s ALWAYS gonna be worth the extra hours if you know you can improve it and when it’s all said and done you’ll be proud that you did your best regardless.”
Put in that extra time. It’s worth it.
Go to battle on yourself or your goals by solving problems or pursuing curiosity
Tell the story, regardless of victory or defeat (Wins build authority, losses build relatability and trust)
Repeat 1&2 over and over and over
Wifi money 😎 (If you put the work in)
This is the foundation to almost ANY YouTube channel or personal brand.
Get to battle soldiers. I’m excited to hear your stories of tribulations and triumph after.
Do it today. Be better for it tomorrow.
Stay blessed & stay loving.
- Jaden
Mindset and Inner Work Coach for Creators
Appreciate you if you got to the end ❤️ pound it dog 👊🏽
P. S. If you found this letter valuable I’d like to ask for a quick favor. If there’s anyone you know who’d resonate with our message at DRC or the content of this letter, send it over to them! Thanks for helping to expand the collective and grow our spiritual tribe <3
Hey jaden, I was just going back and reading through some of your latest newsletter when I read this one. It got me thinking about the challenges I faced and who I become because of it. I don’t really like talking about this but I got FEROCIOUSLY bullied from kindergarten (preschool) all the way to the end on last year (2023) before I left normal school and spent this year doing online school. 2022 was my first year of high school(7th grade) and it just kept getting worse. I had the worst mental health of my life in the end of 2022. Then in January of 2023 I discovered a guy named Rob Dial who has a podcast called the mindset mentor. I started listening to it for hours a day, I started going calisthenics in the dirt (we were camping for new years at the time). 2023 was much much worse than 2022 and much more violent. I had been beet up and hit all of primary school but 2023 was worse. I would get ganged up on every single day by a group of 6 or 7 guys in my class and they would just slap me, push me, punch me, kick me and even grabbed by 5 or 6 people and thrown into walls. Going into high school (year 7) I was in the academic achievers class (smart kids class) so I had the same class for 3 years. (What would have been until the end of this year 2024). I got worse and worse and by late last year almost the whole class joined in. There had been one other kid who had left the class early in the year for being bullied. I had stood up for him once and got punched for doing so. In 2023, self improvement, working out, influencers like Andrew Tate, Iman Gadzhi, David goggins and later hamza, we’re the only thing keeping me going. I never had been suicidal because I thought I’d rather be alive then dead, but my family and some teachers feared the worst. I never spoke up about it and so my parent never really knew. They knew I got bullied but I didn’t tell them 99 percent of it. To this day I haven’t told them most of it. Self improvement became my life and may have literally saved my life. Without it I don’t know we’re I’d be. This email really made me observe the struggles I went thought for nearly 11 years and we’re I gotten to now. People like you are the reason for this. Your content and advice has genuinely changed my life. Thank you so much for just being a good person.
Love the newsletters by the way.
Stay strong gang 🫡